The new tenants at Brentwood Place have one thing in common. Each one is the kind of place you stay at, and each one owns a different part of the day. The old Kroger and Stein Mart space now has indoor pickleball courts that open at 6 a.m. A book lounge in Suite 250B runs afternoon tea on Sundays and trivia on Wednesday nights. A breakfast restaurant has put its sign up on the old Ludlow & Prime building. Put together, the center on Franklin Road now runs on a weekly calendar as well as store hours.

A new owner said "remerchandising," and this is what that word looks like

Regency Centers announced on March 17, 2025 that it had bought Brentwood Place. It described the property as about 320,000 square feet, including more than 100,000 square feet of shops, with Nordstrom Rack, Total Wine, TJ Maxx/HomeGoods and Golf Galaxy as anchors. At the time, the center was 95% leased and drew more than 4.3 million visitors a year, according to the company.

A center that's 95% leased doesn't have much empty space to fill. Regency's own phrase for the upside was "lease-up and remerchandising strategies," and Andre Koleszar, its Managing Director of the Southeast, put the aim this way in the announcement:

"Brentwood Place serves a powerful and growing community, and we look forward to further enhancing its appeal and long-term value."

The announcement didn't name a construction project. In practice, the change has come one storefront at a time, and the biggest storefront went first.

The biggest box went to the longest hours

Crush Yard scheduled its ribbon-cutting for 11 a.m. on Monday, June 1, 2026, as FOX 17 reported. It took over a repurposed retail space that Stein Mart and Kroger once used. That FOX 17 story listed the address as 300 Franklin Road, while Crush Yard's own location page lists 330 Franklin Road. That's also the address Regency uses for Brentwood Place as a whole.

The Williamson Herald counted eight indoor pickleball courts. The hours explain why this tenant matters to the rest of the center. Courts are open every day from 6 a.m. to 10 p.m. The kitchen and bar open at noon Monday through Thursday and on Sunday, and at 11 a.m. on Friday and Saturday, closing at 9 p.m. every night. Grocery runs used to set the rhythm of that space. Now there's a reason to be in the parking lot before Nordstrom Rack opens and after Total Wine has its busiest hour.

The prices on Crush Yard's pickleball page are set up for drop-ins:

• Open play: from $9 per session
• Court rental: from $48 per hour, which guests can book online up to seven days ahead
• Crush Player Pass: $48 per month, optional. It lowers open play to $5, adds same-day priority court bookings for $15, and lets passholders reserve up to 21 days out

The restaurant describes its menu as "American comfort food with a creative twist," with shareables, 12-inch pizzas, bowls, salads, burgers and Nashville-inspired specialties. The October 2026 events calendar includes recurring open-play socials and trivia, and leagues run weekly matches that end in playoff championships. Rates and hours come from Crush Yard's live site, so check the booking page before you go.

Founder and CEO David Hack told FOX 17 that the concept was meant to bring entertainment and community gathering space to Brentwood. "It works for the community, it works well for us," he said in an April interview with the station.

A smaller suite took the afternoons and evenings

Pickleball covers the early and late hours. The Raven Book Lounge filled in the time between, starting with its grand opening on Saturday, April 18, 2026, at 330 Franklin Road, Suite 250B, according to FranklinIs. Books come first. The shelves hold a curated selection of new titles in fiction, nonfiction and classics, plus local authors, spread through the room instead of set out in standard retail aisles. The menu adds coffee, wine, beer and small plates meant for sharing. The lounge's own site calls it "a lounge, bar, and community hub."

The October 2026 calendar shows a weekly pattern:

1. Sundays: Afternoon Tea starting at 11 a.m., with writers workshops on some Sundays later in the day
2. Wednesdays: General Knowledge Trivia at 7 p.m. on some weeks and Open Mic Poetry at 7 p.m. on others
3. Thursdays through Saturdays: book launches, author events, and themed nights such as Magical Potions Night and Skip the Small Talk

The next big date on that calendar is Halloween. A Gothic Gathering runs from 2 p.m. to 11 p.m. on October 31, which makes it the latest-running event the center has hosted this fall. The Raven also takes requests for private gatherings, book clubs and author events through its booking page. Since the lounge opened, its posted hours may have changed, so the calendar is the best place to check what's on before you head over.

The morning slot is the one still waiting

From 6 a.m. until a lunch kitchen opens at 11 or noon, nobody at Brentwood Place is serving a sit-down breakfast. That's the gap Big Bad Breakfast is set to fill.

Ludlow & Prime had run the restaurant space since 2016, in the building that once held Cross Corners Bar and Grill. Williamson Source reported in January 2025 that it had closed, with the owner moving operations to Berry Farms as part of broader growth plans. On October 13, 2026, Williamson Source reported that Big Bad Breakfast signage was up on the building. The outlet had asked about an opening date and hadn't heard back.

The restaurant was founded in Oxford, Mississippi, by James Beard Award-winning chef John Currence. The Brentwood location will be its fifth in Middle Tennessee, after Franklin, Spring Hill, Nashville and Murfreesboro. The menu centers on in-house cured bacon, skillet meals and biscuits made fresh every day, with brunch cocktails that include a Bloody Mary, a Mimosa and the Breakfast Dude, made with cold brew, cream, vodka, Kahlua and vanilla.

On this stretch of Franklin Road, the timing adds to the restaurant's importance. Maple Street Biscuit Company permanently closed its Brentwood location at Hill Center this summer, FranklinIs reported in July, and the space isn't becoming a Biscuit Belly. Once Big Bad Breakfast opens, Brentwood Place will cover the morning, afternoon and evening hours.

Next door, a much bigger project with no date yet

Regency's 2025 announcement already pointed to the center's neighbor, describing Brentwood Place as adjacent to a future Vanderbilt medical campus of about 350,000 square feet. That site is the former AT&T property at 402 Franklin Road. When Vanderbilt first announced it in May 2024, it described a 43-acre property with a 347,500-square-foot building.

Planned outpatient services include cancer diagnosis and treatment, including surgery; heart and vascular care; expanded orthopedics and sports medicine; on-site lab and imaging; and continued pediatric care, Williamson Source reported in December 2025. In its most recent public statement on July 14, 2026, Vanderbilt Health said it is developing the property as an anchor site for specialty services. That statement gave no construction or opening timeline.

One day at Brentwood Place, using what's open now

Here's how a full Saturday works with the current hours, starting this week:

1. 6 a.m.: Courts open at Crush Yard. Open play starts at $9, or book a court up to a week ahead.
2. 11 a.m.: The Crush Yard kitchen opens on Fridays and Saturdays. On Sundays, the same hour is Afternoon Tea at The Raven.
3. Midafternoon: Errands at the anchors that were always there: Nordstrom Rack, TJ Maxx/HomeGoods, Golf Galaxy and Total Wine.
4. 2 p.m. to 11 p.m. on Saturday, October 31: A Gothic Gathering at The Raven, Suite 250B.
5. Until 10 p.m.: Last court time at Crush Yard. The kitchen closes at 9.

When Big Bad Breakfast announces a date, it becomes the first stop on that list.

If the changes on Franklin Road have you thinking about how Brentwood's shopping centers are changing around your own street, The Vande Kamp Group keeps a close eye on these openings, and we're always happy to talk through what's coming next nearby. Get In Touch.